Our team created a BRIDGEGOOD Creative persona based on asking users about their experiences and what they thought the redesigned homepage needed and can be improved. The persona gave us better understanding of the user base before we proceeded. 

In order to empathize with the user, I had to fully understand their problem, intentions, and the potential barriers they would face. This would be the pace for the rest of the project. 

As we start our first design sprint to redesign BRIDGEGOOD homepage, we split into teams. We conducted How Might We’s and was able to conduct the affinity map to quickly generate concepts. We agreed beforehand that the important resources offered was a free portfolio, site visits, and mostly the ability to jump start your career. 

Once we voted on concepts, we proceeded to sketch a lo-fidelity mock up to visualize our research. After reviewing user data, we decided to keep the carousel rotating through what the platform offers with a call to action for each one.  After running our sketches with our team, we proceeded to creating wire frames. After each team presented their versions and gave feedback, the Product lead took element to create the hi-fidelity mock up of the homepage. 

Once the hi-fidelity mock up was created, several rounds of feedback, between the team and Product lead were conducted. We referred back to the user persona and research to make sure nothing was forgotten.